As the beauty market transforms itself to meet the needs of today’s shopper, brands are faced with launching more tailored offerings and fewer SKUs as well as taking a targeted approach to better engage consumers.
In their sights are millennials, who crave personalization and customization. But the market is saturated with brands and products and is pummeled by the din of too much marketing.
So, how do you reconcile the variables and cut through the noise to reach shoppers individually? How do you connect your brand and product to the right customer?
In this digital event with WWD, we partnered with Ardell Lashes to share insights into how brands can leverage technology to better understand customers and drive conversion—and we’ll walk through how Ardell used this information to drive sales for more than 5:1 return on ad spend.