Reach real people more effectively
A global brewing company used our clean room to fill in identity gaps for 26M customers, and identified the most efficient ways to reach them.
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Buyer’s Guide: Data Clean Rooms
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Open your brand to a world of fresh new faces.
Epsilon’s data clean room gives brands access to a universe of potential customers. Our clean room comes with data and identity built-in from day one, giving you insights on 255M+ unique US individuals to create audiences of those most likely to buy.
A clean room that’s more than just an empty container
Without data and identity, most clean rooms are just an empty box. Epsilon Clean Room's pre-loaded data enhances your first-party data on a single identity spine, giving you the best view of consumers on a platform made for marketers and data scientists—all built on a privacy-first framework.
Get access to your universe of potential buyers
Epsilon Clean Room uses insights and machine learning models to identify your best customers and prospects who are ready to buy on the channels and devices they prefer.
Expand your measurement opportunities
Have confidence in your campaigns thanks to closed-loop, person-based reporting that supports multiple types of attribution.
Finding in-market audiences who are ready to buy
Finding in-market audiences who are ready to buy
A quick-service restaurant focused on messaging four growth audiences—including people loyal to their competitors—resulting in 30%+ more in-store visits for those groups.
Kick your brand into growth mode in less than four weeks.
Discover new audiences
With stronger measurement and audience analytics, a retailer discovered 1.5M past store visitors and identified 800+ stores for targeted media activation.
Activate seamlessly (and securely)
A global restaurant chain safely coordinated sensitive data and audience intelligence across internal teams, allowing for more seamless media activation.
When you have complete data, growth comes easy.
Real-time audience insights
Each customer in your first-party data matches to exclusive, real-time data from our audience insights tools—across purchases, behaviors, lifestyle and demographics—for a full, fresh and actionable view.
Predictive models and audience creation
Gain access to pre-built machine learning models and audiences or create your own, giving you confidence, flexibility and support at every level.
Your room is ready
It’s easy to get started. Your Epsilon Clean Room is already waiting for you. A dedicated account team will get you off the ground and operational in weeks, not months.
Support for every role
Every team is empowered: simpler, more powerful and more efficient ad placement for media planners and brand marketers, and a privacy-safe audience insights tool for data scientists and analytics.
