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We believe this recognition reaffirms that Epsilon puts the customer at the center of the brand experience with superior customer data management and AI, empowering retailers and Consumer Packaged Goods (CPG) brands to build meaningful customer relationships. The IDC MarketScape stated, “A key differentiator of the Epsilon loyalty solution lies in its advanced customer data management capabilities.”
Epsilon’s collaboration with Currys set a benchmark in retail media. The campaign earned the Best Use of Retail Media award, by employing a full-funnel strategy combining display, online video and CTV to engage tech enthusiasts.
Epsilon was recognized as a Leader in The Forrester Wave: Loyalty Technology Solutions, 2023. Epsilon received the top score in the Strategy category and the highest possible scores in Program KPI Measurement, Marketer User Experience, Data Management and Scale and 12 other criteria.
Epsilon was recognized as a notable vendor in The Forrester Data Clean Room Solutions Landscape, Q4 2024
Epsilon was named a Leader in the inaugural IDC MarketScape: 2023 Worldwide Data Clean Room Technology for Advertising and Marketing Use Cases Vendor Assessment.
Epsilon was named an AdExchanger Programmatic Power Player in 2022, 2023 and 2024, selected from hundreds of submissions received from across the globe. Epsilon was chosen based on its strength and breadth of offerings, documented case studies and client references.
Epsilon's PeopleCloud Prospect was named the Best Partner Clean Room as part of Digiday's 2022 Technology awards which recognizes companies that are exploring new technologies and adapting to meet the needs of the digital media industry.
Epsilon was named a Leader in The Forrester Wave: Customer Data Strategy & Activation Services, Q2 2022. Epsilon received the highest scores in 21 out of 27 criteria, as well as the strongest strategy score out of all evaluated vendors.
Epsilon was named a Leader in the IDC MarketScape: Worldwide Demand Side Platforms 2023 Vendor Assessment, the inaugural IDC MarketScape report of the DSP market.
In the report, Forrester provided an overview of 29 vendors to help marketers better understand the creative technology landscape. Epsilon was proud to be listed among the notable vendors in the Large Vendor category.
Gold: Best Cookieless Identification Technology
Silver: D2C categoryEpsilon’s market-leading identity resolution platform is the only people-based identity solution that bridges all touchpoints, giving Acer full visibility across all places customers purchase from and interact with across the open web. The campaign outperformed all goals within a four month period, creating and future-proofing 1:1 conversations with customers like never before.
