A high-performing media buying platform can enable you to successfully manage integrated campaigns, use your budget wisely and maximize your digital advertising ROI. But it can be hard to know what to look for when selecting the best media buying platform for your brand.
On the surface, many platforms or providers may look or sound similar to compelling claims about benefits and performance. So you need to "look under the hood," dig a bit deeper and ask the right questions to ensure you get what you need.
This buyer's guide will help you navigate the process and find a platform that will get your brand’s messages to the right audience, convert your brand’s best buyers and provide accurate measurement so you can further optimize your strategy to reach prospects and customers who are more likely to convert.
Talking to real in-market customers with wallets, not to emails or devices, makes all the difference when it comes to choosing a media buying platform worth your investment. Why? Because messaging devices, cookies or emails alone won’t reach the right people.
Once you’ve identified your best customers, your digital media platform should help you serve up the right message, at the right time and on the right channel. Real-time creative should adapt to your customers, tailoring the message to the individual and guiding them to an easy purchase.
Your marketing is only as good as your metrics. Fortunately, digital media allows us not only to see what people are consuming but also when and how much. The key is a partner that provides granular-level detail—every impression and outcome, online or offline.
