Owned-channel communication (e.g., email, SMS, mobile push) is more popular than ever—and ever-growing.
Brands use email and mobile messaging to build strong relationships with their customers, creating ongoing conversations in the channels that are most accessible to both brand and consumer alike. But as much as we know about consumers’ buying and browsing behaviors, it’s sometimes less clear how they interact with communications and what they think of them in general.
With this in mind, we surveyed a group of U.S. consumers to explore their patterns with, perceptions of and preferences for owned-channel communications: both email and text/SMS. This report includes key findings, deeper insights and analysis, and recommendations to consider before you next hit send.
