Epsilon is recognized as a notable vendor in The Forrester Data Clean Room Solutions Landscape, Q4 2024

Data clean rooms are becoming a major tool for B2C marketers. From understanding campaign performance to collaborating with partners and targeting audiences, clean rooms give marketers access to granular, user-level data in a space designed with consumer privacy in mind.

But with so many emerging technology players, it's important for brands to understand which solution is right for them. In this report, Forrester defines the potential value of data clean rooms and gives an overview of the current clean room market.

Some key takeaways:

• Marketers are using clean rooms to better understand campaign performance and collaborate with partners to identify and target key audiences.
• Clean room solutions run the gamut on capabilities, leading to a complex clean room landscape.
• To find the best solution, marketers need to evaluate their use cases and the scope of their current customer data.

Epsilon is proud to be listed among the notable vendors.

Read the full piece to get a look inside the burgeoning data clean room market.