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This keynote conversation between Epsilon-Conversant's Matthew Weisbecker and Variety's Andrew Wallenstein describes how TV marketers can improve the impact and efficiency of tune-in campaigns to multi-platform audiences.
Watch the video for more on how networks are using digital marketing to increase tune-in, measure lift of linear tune-in and message viewers appropriately as they bounce between linear TV and streaming.
For more information, download the e-book: 5 ways to drive tune-in with digital marketing
