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The Real Deal on the Advertising "Hot Zone"Estimated reading time: 1 minutes

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The Real Deal on the Advertising "Hot Zone"

By: Epsilon Marketing | November 14, 2024

Are you stuck in the Advertising "Hot Zone"?

Increasing media spend and impressions in walled gardens may seem like a magic bullet—but it often leads to wasted budgets and annoyed, over-messaged consumers. In the short video, Karissa VanHooser, Senior Director of Product Marketing at Epsilon, explores how focusing on high-value customers, expanding reach to Apple users and re-engaging lapsed customers can help you break free from the "Hot Zone."

Ready to elevate your marketing strategy?

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