2020 has been quite a year.
Brick-and-mortar stores have historically been an anchor for fostering strong customer relationships. But thanks to COVID-19 lockdowns and business closures, in-person interactions have been limited, and people have been looking for new ways to shop and engage.
From retail to travel, financial services to restaurants, the customer experience as we know it has completely changed. And that's why we've created this guide—to help marketers foster loyalty with their customers, even when everything looks different.
In the guide, we explore how marketers can create contactless loyalty and human-like connections with their customers in this new normal.
Topics include:
- The definition of contactless loyalty
- Current consumer trends
- Types of contactless experiences (with examples)
- Four steps to creating contactless loyalty
We’ll share what we’ve learned, which brands are doing it well and Epsilon’s unique methodology for creating contactless loyalty. You’ll walk away with actionable insights for improving customer experiences and fostering loyalty for your brand.