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If cookies and IDFA aren't the future…what is?
Many questions remain unanswered, so we gathered some experts from across the advertising ecosystem and organized a virtual roundtable to discuss the challenges and trends we’re seeing and hearing on the ground.
Loch Rose, Chief Analytics Officer at Epsilon was joined by Tina Moffett, senior analyst at Forrester, Jay Glogovsky, Senior Director of Revenue Analytics and Operations at The New York Times and Helen Lin, Chief Digital Officer at Publicis Media. We dug into the big questions on marketers’ minds, like: