As a marketer, you typically don’t want to just talk to your customer once or twice. You want to have persistent, meaningful conversations with them every time you get the chance.
With accurate identity, it’s possible to have persistent conversations with the same customers for years, allowing you to build relationships with your customers over time.
In this video, our VP of product management and identity resolution expert, Sara Stevens, shares the importance of creating persistent connections with current and potential audience members over time.