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IDC MarketScape: Worldwide Retail Loyalty Software Providers 2024 Vendor AssessmentEstimated reading time: 1 minutes

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IDC MarketScape: Worldwide Retail Loyalty Software Providers 2024 Vendor Assessment

By: Epsilon Marketing | September 9, 2024

Epsilon is proud to be named a Leader in the IDC MarketScape: Worldwide Retail Loyalty Software Providers 2024 Vendor Assessment.

Customer loyalty is essential for brands. Loyalty programs offer brands of all shapes and sizes the chance to garner affinity amongst their customers, but to do this successfully requires the right value exchange for the consumer.

In this IDC MarketScape, IDC assessed the capabilities and strategies of enterprise software vendors serving retail companies worldwide. Epsilon was recognized as a Leader. Some highlights from the assessment:

Machine learning and predictive analytics capabilities: Epsilon's AI/ML capabilities are embedded in our loyalty solution, helping automate target segment creation and personalize communications to loyalty members.
Emotional loyalty measurement: Epsilon's proprietary emotional loyalty model measures individual customer satisfaction based on three-dimensions (Head/Heart/Wallet).

Read the excerpt to read more about Epsilon's recognized strengths.

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