Epsilon is proud to be recognized as a Leader in the IDC MarketScape: Worldwide Demand-Side Platforms 2023 Vendor Assessment.
Although Google decided they are not unilaterally getting rid of third-party cookies on Chrome, data deprecation will still cause signal loss for many demand-side platforms (DSPs). During this industry transition, marketers and retail media networks who embrace DSPs that remain resilient in the face of these changes will position themselves for success and ensure optimal experiences for their customers.
To assess the efficacy of various DSP vendors in the market, the International Data Corporation (IDC) launched the IDC MarketScape: Worldwide Demand-Side Platforms 2023 Vendor Assessment. Epsilon is proud to be distinguished as a Leader in the MarketScape, with four recognized strengths that make customers happier through stronger connections:
- Native identity solution: Serve and optimize ads to real individuals, not cookies or devices.
- Cross-channel optimization: Deliver personalized digital ads dynamically across multiple channels.
- Performance-based measurement: Eliminate 50%+ media waste by ensuring media is delivered accurately.
- All-in-one solution: Experience all digital functions – ID resolution, creative capabilities, attribution, publisher relationships, and more – along with core DSP capabilities.
Read the excerpt to see Epsilon's recognized strengths and learn.