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Email marketing is a victim of its own success. Not only do overcrowded inboxes present a challenge for marketers, but email’s effectiveness at driving immediate results can also distract from its broader potential to build customer relationships through even the most complex customer journey.
We asked two email experts—Oded Benyo, president of Epsilon’s PeopleCloud Messaging solution, and Shar VanBoskirk, vice president and principal analyst at Forrester—for their take on the future of email marketing and how marketers can accordingly evolve their email marketing strategy. Read our CORE Content feature “Email’s growth potential” for the full story, and then listen to Steve Hendershot from CORE converse with Benyo and VanBoskirk in this supplemental audio recording.
Main image credit: IAndis Rea/Shutterstock
Soundcloud image credit:Illustration by Caleb Fox; Source imagery: DamienArt/Shutterstock
