With brand loyalty and overall spend down, marketers need to put in the extra effort these days to connect with consumers. One way to break down the COVID barriers we've all been facing is to create and promote content that's helpful, interesting and relevant for consumers during this time of flux. It's likely every brand is tapping into the power of content in some way, but likely not to its full potential.
Watch the video to hear from our experts on how to connect with consumers via optimized content during this summer and beyond.