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In the ever-evolving marketing landscape, today’s CMOs wear many hats. And understanding how to keep customers engaged during the entire customer lifecycle is top of mind.
As an email marketer, you play an important role in helping the CMO achieve engagement objectives. And, a better understanding of engagement enables your company to personalize brand communications and produce stronger outcomes. That’s why email marketers have moved beyond measuring just opens and clicks and are taking a closer look at email engagement.
Watch this 38-minute on-demand webinar to learn:
