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With a smaller shopping window than usual, plus rising costs, inflation and a US presidential election, it will be even harder for retailers and marketers to cut through the noise.
While Mariah Carey and “Jingle Bells” aren’t playing on the radio quite yet, retailers and marketers are already starting to prepare for the busy holiday season ahead.
Consumers have the holidays on their minds too. Between inflation, rising costs and a shorter shopping window than usual between Thanksgiving and Christmas (Hanukkah also starts on December 25 this year), many are searching for gifts early, looking for deals and discounts, and shifting their retailer preferences to accommodate.
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