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Pubfinity, a burgeoning advertising network that serves premium ads on top-rated Windows PC games and apps, was looking to grow its business and needed the right partner to do it.
Microsoft announced in 2020 that they would shutter the Windows Ad Monetization Platform. Thousands of publishers (including Sam) relied on this to monetize their Windows games and apps. Sam saw an opportunity to build a new monetization platform to help developers like him maximize advertising revenue, which became Pubfinity.
Pubfinity joined Epsilon's Core Private Exchange and leveraged SharedID (formerly known as Publisher CommonID). Epsilon was able to compete for their display ad inventory across various Windows desktop applications, even when third party cookies were not present.
By launching demand from Epsilon’s Core Private Exchange along with the SharedID first-party identifier, Epsilon was able to help Pubfinity monetize millions of ad impressions. This success strengthened Pubfinity’s bottom line and has attracted some of the world’s largest game publishers to utilize their monetization service.
In six months with Epsilon, they saw a 25% increase in CPE spend through SharedID (formerly Publisher CommonID).
Filling the gap
Watch the video to learn how rising advertising network Pubfinity partnered with Epsilon to grow their business.
