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Neighbor Network Extends Retail Media Beyond CPG to Deliver Unmatched Visibility and Consumer Engagement for Brands Spanning Agriculture, Lawn & Garden and More
New Offering Launched in Partnership with Epsilon and Its Epsilon Retail Media Platform
JANESVILLE, Wisc. – March 11, 2025 – Blain’s Farm & Fleet is furthering cementing its position as The Modern General StoreTM, today announcing the launch of its retail media offering, Neighbor Network. Launched in partnership with Epsilon and its Epsilon Retail Media platform, Neighbor Network combines artificial intelligence and person-first identity in the ad server to give marketers a single retail media offering to reach customers on Blain’s Farm & Fleet website (farmandfleet.com), app or across the open web with relevant, personalized messages.
Neighbor Network is the specialty retailer’s latest commitment to providing best-in-class services and offerings. Known for its dedication to delivering high-quality products, competitive prices, and reliable service to its customers, the launch of Neighbor Network signals Blain’s Farm & Fleet commitment to meeting the growing needs of the diverse brands sold through the retailer.
“At Blain’s Farm & Fleet, we pride ourselves in treating each customer like a neighbor, whether they're shopping in-store or online,” said Eliza Ollinger, GM, eCommerce at Blain’s Farm & Fleet. “Neighbor Network gives our brand partners the opportunity to tap into what we know about our neighbors and use first-party data to better understand each individual neighbor and deliver personalized ads at the right place and time. Our SKU-optimized targeting is powered by AI that uses billions of intent signals to make hundreds of decisions in milliseconds, so brands don’t need to worry if their campaign is reaching the right individual. Most importantly, Neighbor Network will help brands achieve their goals, whether it’s to increase category share, convert new shoppers or build brand loyalty.”
By coupling artificial intelligence with person-first identity, Neighbor Network enables brands to optimize their advertising budgets by targeting verified retailer shoppers through the most effective methods and channels. Brands connecting with Blain’s Farm & Fleet customers through the retailer’s website or app have the option to engage customers through sponsored product placements, display ads, and native advertisements. In addition, brands can reach Blain’s Farm & Fleet customers through offsite channels including the open web, connected TV and social media.
Neighbor Network not only allows brands to reach the right audience with the appropriate message at the optimal time but also provides valuable insights into where, how frequently, and how much to engage with shoppers for successful conversions. The complete retail media network offers person-level, omnichannel analytics, providing complete visibility into campaign performance and allowing brand marketers to leverage these insights to continually refine and enhance their strategies.
“Our partnership with Blain’s Farm & Fleet underscores our commitment to innovation and our shared vision of fostering deeper, more meaningful connections between brands and their audiences. By leveraging first-party data, we're equipping brands with the tools to deliver personalized, impactful experiences that resonate with consumers at every touchpoint,” said Dave Peterson, general manager, global head of retail media at Epsilon.
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About Blain’s Farm & Fleet
Blain’s Farm & Fleet is a specialty retailer with 45 locations throughout Illinois, Iowa, Wisconsin, and Michigan. This Modern General Store remains steadfast in its commitment to offering customers high-quality products, competitive prices, and reliable service.Visit http://www.farmandfleet.com or download the Blain’s Farm & Fleet mobile app.
In addition to high-quality products with the Blain’s Farm & Fleet brand name, they carry top-rated brands, including:
About Epsilon
Epsilon is a global technology, data and services company that the world’s leading brands use to harmonize consumer engagement across their paid, owned and earned channels. The Epsilon PeopleCloud platform includes capabilities such as data, identity resolution, customer data platforms, clean rooms, digital media, retail media, site personalization, direct mail, loyalty, email marketing and measurement. By applying artificial intelligence against privacy-centric identity resolution–embedded in data-enriched analytic, marketing and media solutions and services—Epsilon allows marketers to bridge the divide between marketing and advertising technology, engaging consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. 1 Voice to harmonize engagement across paid, owned and earned channels. For more information, visit www.epsilon.com.
