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  1. Homepage
  2. 1 Vision

Create marketing that’s relevant in the moment and stays relevant over time.

For your marketing to be effective, you need to craft 1 Vision of what matters to each person, engage them with a message they’ll care about and learn more about them with each interaction. That’s how you have a conversation with them that’s relevant in the moment and evolves with them to stay relevant over time. 

1 Vision in action

Use case

Identify high-value customers

High-value customers drive the most impact—but they’re often the hardest to identify. To recognize and retain them, brands need marketing technology that unifies data across every touchpoint and engages them with unified experiences every time they interact.

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Use case

Reengage lapsed customers

It costs a company 5 to 10 times more to gain a new customer than to sell to a current one. To reengage dormant customers, you need to understand who they are, where they interacted with your brand before and understand what messages will get them to buy from you again.

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Resources

Learn more about how 1 Vision of what matters to each consumer helps you have relevant conversations.

Blog
Make honest measurement your retail media new year’s resolution
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Blog
8 benefits of programmatic advertising worth considering: Why it's worth the investment
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Blog
Data activation in marketing: Drive better outcomes
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Epsilon PeopleCloud

Our PeopleCloud platform is the bridge between advertising and marketing technology, allowing marketers to create:
1 View
Create a unified, comprehensive view of your universe of potential buyers.
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1 Vision
Craft a comprehensive vision to engage each individual that’s relevant in the moment and evolves across time.
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1 Voice
Engage each individual, harmonized across your paid, owned and earned channels.
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What makes Epsilon different

Epsilon’s identity + AI sets us apart
At Epsilon, we pair the power of AI with our industry-leading, privacy-centric identity. Our clients find and deliver the right message to more in-market customers on the open web who are ready to buy—and we're the only partner who does this in real time, at scale.
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Expertise you can’t find anywhere else
To thrive, brands need more than just great ideas—they need the right technology and data to bring them to life. Epsilon’s Digital Experience Services team will help your brand turn strategy into action, delivering the personalized, data-driven marketing experiences that your customers expect.
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