Building market share and incremental sales

Boosting sales and stealing competitor’s market share

23

incremental sales lift

20

lift in penetration

0.44%

decrease in national competitor’s market share

Formulating the right audience

A leading dairy company wanted to drive sales from their target customers and win market share from a large national competitor. Epsilon’s comprehensive understanding of over 200 million consumers was used to build an audience of the dairy brand’s target buyer, identifying demographic and behavioral attributes that aligned with the brand’s target consumer. Because the brand’s products are only sold at smaller regional retailers, all media delivery was geo-targeted around those retail partners to reach only shoppers at those locations.

Target and measure granular audiences

We partnered with a leading 3rd party SKU-level purchase data provider to build an audience of brand buyers and light to regular buyers of their competitor at the household level.

Thanks to Epsilon’s best-in-class CORE ID we matched our robust profiles to the highest-quality households in the audience, then controlled media delivery to those consumers at the individual (not household) level; driving campaign performance with maximum efficiency. We delivered 49 million impressions and reached 11.2 million unique individuals. The creative included coupon offers, holiday messaging and recipes.

“New brand buyers accounted for 20% of the incremental sales—2X greater than the penetration benchmark of 10%.”

Solutions

How can you break through?

We get it. Each industry and each company encounters their own unique set of challenges. But what if we repositioned those challenges as opportunities? See just how far we can go.