DALLAS, Texas – June 17, 2025 – Epsilon today announced it has been named a Leader in the IDC MarketScape: Worldwide Connected TV Advertising Platforms 2025 Vendor Assessment (Doc #US52039725, April 2025). The report noted, “Epsilon’s CORE ID solution consolidates disparate audiences into a single ID, enabling more precise targeting and reducing wasted ad spend.” The report also noted, “Brands prioritizing identity-based targeting will find Epsilon’s CORE ID solution valuable, particularly for campaigns focused on reaching individuals across multiple touch points.”
“Epsilon’s people-based identity solution, COREid, enables advertisers to reduce waste and improve precision in CTV campaigns by reaching real consumers across devices and channels,” said Roger Beharry Lall, Research Director at IDC. “Epsilon’s unified platform supports integrated media activation and measurement, helping brands navigate a fragmented CTV ecosystem with greater clarity and control.”
As the first major CTV advertising-specific evaluation from a top analyst firm, the report provides marketers with clarity in a fragmented landscape. We believe the recognition marks a significant milestone for Epsilon’s CTV capabilities, reinforcing the power of its people-first, performance-led approach and providing marketers with insight into platforms that deliver more than impressions.
“Advertisers don’t need more impressions, they need more impact,” said Allen Klosowski, Senior Vice President, Digital at Epsilon. “We built our platform to do what others can’t: unify media across display, video, audio, and CTV with a consistent view of the consumer. Most providers optimize CTV to boost their own ad volume, not your results. Epsilon flips that model, putting advertiser’s results first by delivering media at scale that reaches real people and drives real impact on their bottom line.”
While many in the industry focus on optimizing CTV campaigns solely to secure larger budgets, Epsilon prioritizes delivering measurable real-world results that matter to our clients' bottom lines."
Epsilon’s CTV offering stands apart by using people-based identity—not devices or cookies—to unify fragmented signals into a single, persistent ID. Powered by its proprietary COREid, the platform enables deduplicated reach across TV households and seamless activation across channels. Brands can incorporate their own first-party data to expand reach or refine targeting, while optimizing performance based on real business outcomes, not just media metrics. With centralized campaign management and cross-device coordination, Epsilon helps marketers reach real individuals in the right places, with the right message—at scale and with less waste.
“Epsilon’s CTV solution didn’t just meet our expectations—it redefined them,” said Steve August, VP, Marketing at Road Scholar. “We’ve seen lower acquisition costs, more new customers, and now have the transparency to know exactly who we were reaching. It’s rare to find a partner that combines scale, precision, and accountability this effectively.”
“For us, this recognition isn’t just about CTV—it reinforces what we’ve built across Epsilon Digital as a whole,” added Klosowski. “We believe the acknowledgment from IDC confirms our ability to deliver consistent, addressable, performance-driven results across every digital channel, not just one.”
About IDC MarketScape
IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.
About Epsilon
Epsilon is a global technology, data and services company that the world’s leading brands use to harmonize consumer engagement across their paid, owned and earned channels. The Epsilon PeopleCloud platform includes capabilities such as data, identity resolution, customer data platforms, clean rooms, digital media, retail media, site personalization, direct mail, loyalty, email marketing and measurement. By applying artificial intelligence against privacy-centric identity resolution–embedded in data-enriched analytic, marketing and media solutions and services—Epsilon allows marketers to bridge the divide between marketing and advertising technology, engaging consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. 1 Voice to harmonize engagement across paid, owned, and earned channels. For more information, visit www.epsilon.com.
