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In preparation for third-party cookie deprecation, Zoopla, a UK-based residential property publisher, sought to optimize monetization of their high volume of authenticated traffic.
Zoopla leaned into publisher identity solutions for authenticated traffic, including Epsilon’s PubLink. By integrating Epsilon’s PubLink and Prebid's SharedID, Zoopla improved audience identification and increased bid opportunities.
PubLinkactivated Zoopla’s first-party, authenticated data to improve audience identification and increase bid opportunities.
Zoopla also integrated SharedID—the industry's first universal ID, maintained by Prebid—to help monetize their unauthenticated traffic.
