Transforming customer engagement with a data foundation

Building a connected customer foundation

To modernize its approach, this media and entertainment brand implemented Epsilon’s CDP to unify fragmented customer data and enable more responsive, insight-driven engagement.

The platform ingested 72 data sources across 62 million customers, creating a single, actionable view of each individual across channels.

This shift allowed the brand to move from siloed execution to coordinated, data-informed engagement powered by identity resolution.

A smiling young woman walks outdoors, holding a phone, with trees and buildings in the background.

Transforming customer engagement with a data foundation

Unifying data to unlock faster action

data sources unified

62M

customer profiles connected

95%

reduction in time to operationalize campaign models

Building a connected customer foundation

To modernize its approach, this media and entertainment brand implemented Epsilon’s CDP to unify fragmented customer data and enable more responsive, insight-driven engagement.

The platform ingested 72 data sources across 62 million customers, creating a single, actionable view of each individual across channels.

This shift allowed the brand to move from siloed execution to coordinated, data-informed engagement powered by identity resolution.

Coordinating fragmented experiences

The media brand’s customer experience had become fragmented across business units and channels, limiting its ability to deliver cohesive, personalized interactions. As a global media organization reaching 360+ million people, the scale and complexity of its ecosystem made it difficult to translate data into actionable insight.

A smiling woman in yellow headphones and a tie-dye shirt looks at a laptop on a sunny beach.

Generating insights

By establishing a unified data foundation and enabling continuous updates, this global media company significantly improved how quickly and effectively it could act on customer insights.

A woman in a tan trench coat holds a phone and looks thoughtfully to the side outdoors.

Scaling customer relationships

Campaign models that once took weeks to deploy could now be activated in near real time. Teams gained a continuous view of customer behavior, rather than relying on static snapshots.

A hiker in a hat and sunglasses looks at a phone on a sunny, hilly landscape.

Seeing results

Engagement performance improved, with a 40% lift in newsletter interaction rates driven by more relevant experiences.

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