There’s a revolution under way in the world of online user identification that will have far-reaching consequences.
Epsilon went straight to the source and conducted a survey to find out:
- How do marketers feel about these changes?
- What are they doing to prepare?
- Which sectors are expected to be affected most?
- What is their approach to gathering first-party data?
- And what does the future hold?
This report includes the top findings from our research, plus key insights by industry, including consumer packaged goods, financial services, restaurants, retail and travel.
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