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Gearing up for Black Friday 2024Estimated reading time: 1 minutes

Resource Center

Gearing up for Black Friday 2024

By: Epsilon Marketing | January 14, 2025

As Black Friday fast approaches, we’re already seeing brands promoting to set expectations and prime consumers well in advance of 29th November.

This year follows what was a muted 2023 event for retailers. And it was no surprise in an environment defined by a triple whammy of high inflation, rising costs, and a cost-of-living crisis, which combined to erode consumer confidence and spending.

In this guide we will cover:

Reasons for Black Friday optimism
Looming challenges for Black Friday
Learning from the past - Lessons retailers can adopt for a successful Black Friday
6 ways Epsilon can support your Black Friday success