As Black Friday fast approaches, we’re already seeing brands promoting to set expectations and prime consumers well in advance of 29th November.
This year follows what was a muted 2023 event for retailers. And it was no surprise in an environment defined by a triple whammy of high inflation, rising costs, and a cost-of-living crisis, which combined to erode consumer confidence and spending.
In this guide we will cover:
- Reasons for Black Friday optimism
- Looming challenges for Black Friday
- Learning from the past - Lessons retailers can adopt for a successful Black Friday
- 6 ways Epsilon can support your Black Friday success
