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Contact Epsilon
P.O. Box 1478
Broomfield, CO 80038
Attn: Privacy
(866) 267-3861
privacy@epsilon.com
Seeking consumers’ consent to use their digital data is no longer simply a tick box exercise to meet escalating regulation — the way it’s done is increasingly becoming a customer experience (CX) differentiator for retailers and brands.
How data is captured, managed and used is now focusing on consumer choice. Educating your customers about how their data is managed and respecting their choices gives brands the opportunity to deliver what their customers now require, while building positive brand value, loyalty and an edge over competition.
This report explores the background, highlights good consent management platform (CMP) practice, and delivers insight from those navigating a new privacy landscape.
You will learn:
