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Contact Epsilon
P.O. Box 1478
Broomfield, CO 80038
Attn: Privacy
(866) 267-3861
privacy@epsilon.com
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As the world becomes more connected, are you reaching the right customers?
While the COVID-19 pandemic has propelled e-commerce five years into the future, consumer-centric privacy measures such as the deprecation of third-party cookies and IDFA is making it harder for marketers to know they’re reaching the right people.
Well, it doesn’t end here, consumers are moving toward multichannel brand experiences — TV, mobile, web and more, while retailers are starting to feel overwhelmed by the myriad of channels, devices and accounts customers flit between.
Now, that’s a challenge an organization could decide to prepare for and win or consider it a frustrating problem and die in vain, trying. Marketers need to reach every person when and where they’re most receptive to buy, both online and offline, by capturing, storing, labeling, and using data.
In this guide you’ll learn:
