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Optimising Campaigns for Revenue with iROASEstimated reading time: 1 minutes

Resource Center

Optimising Campaigns for Revenue with iROAS

By: Epsilon Marketing | January 14, 2025

Discover how iROAS (Incremental Return on Ad Spend) measures direct revenue impact, not just clicks and impressions. Traditional metrics like CPM and CPC provide insights, but iROAS focuses on incremental revenue from ads, giving a clearer picture of campaign effectiveness.

Key Benefits:

  • Precision:Measure exact revenue increases, ensuring efficient spending.
  • Decision-Making:Optimize budget allocation for maximum revenue growth.
  • Targeting:Identify and convert high-value audience segments effectively.

Achieve effective iROAS with Epsilon Digital Marketing Explorer (DiME)

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