Written by admin | Dec 18, 2023 2:42:00 PM
Epsilon today announced it has been named a Leader in the inaugural IDC MarketScape: 2023 Worldwide Data Clean Room Technology for Advertising and Marketing Use Cases Vendor Assessment (doc # US51047323). Epsilon, which was one of 11 companies featured in the report, was assessed for the capabilities of Epsilon’s clean room, the company’s privacy-safe environment that enables data collaboration and high-performance activation.
Epsilon’s clean room provides clients the industry’s fastest way to realize value of their data and marketing. The solution comes pre-loaded with third-party data connected to real people. The data is then attached to each client’s first-party data, enabling marketers to enhance, activate and measure campaigns with speed and confidence. With Epsilon, clients can learn more about their audiences and reach their best in-market customers and prospects.
Dave Melnick, Managing Director, Data Platforms at Epsilon, said: “What makes Epsilon’s clean room unique is how from day one, it helps clients understand their customers both on their platform and in-store—but most importantly, throughout the rest of the digital ecosystem. Marketers can learn about their audiences, engage their best customers and then find more like them with the solution, significantly improving ROI. We believe being named a Leader in the IDC MarketScape evaluation for data clean rooms further validates the industry-wide business impact of our solution.”
According to the report, "Identity resolution is a pre-built capability of the data clean room, utilizing Epsilon’s CORE ID. Epsilon’s data clean room has immediate connection to enrichment data from the firm as well as other third-party data providers for use in the platform."
In addition, Epsilon’s clean room provides:
- An integrated, native and future-proof identity solution delivering a full view of customers and prospects all aligned to industry-leading, person-based CORE ID built from name, address and verified transaction data.
- Out-of-the-box, proprietary data, audience insights and individual level consumer understanding powering high performance activation, creating value in weeks not months.
- Privacy-safe collaboration among multiple parties for enhanced customer understanding and marketing, and to ensure each party has control of their data.
Further addressing the strengths of Epsilon’s clean room, the report goes on to note, "Epsilon has many features that make the technology quick to install and get productive for advertisers, publishers and brands. Many frequent queries and processes are pre-built, enabling a short time to value."
Visit epsilon.com to download an excerpt of the IDC MarketScape evaluation of Epsilon’s clean room capabilities.
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About Epsilon
Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. We connect advertisers with consumers to drive performance while respecting and protecting consumer privacy and client data. Epsilon accelerates clients’ ability to harness the power of their first-party data to enhance, activate and measure campaigns with confidence. We believe in an open, privacy-first advertising ecosystem. Over decades, we’ve built the industry’s most comprehensive identity graph to give brands, agencies and publishers the ability to reach real consumers across all channels and the open web. For more information, visit www.epsilon.com.
About IDC MarketScape
IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.