Epsilon™, a global leader in creating connections between people and brands, today announced that it was named a Leader in the June 2018 report “The Forrester Wave™: Email Marketing Service Providers, Q2 2018” by Forrester Research, Inc., which evaluated Epsilon’s Agility Harmony® digital messaging platform.
The report stated, “Epsilon demonstrates an unmatched balance of strong technology and professional services. Advanced marketers looking beyond purely promotional email will like its dedicated ‘agility keying’ module to identify users, enhance profiles using Epsilon’s data resources and then consolidate profiles across platforms.”
“Epsilon demonstrates an unmatched balance of strong technology and professional services."
“We are pleased to be recognized by Forrester as a leader in the evaluation,” said Oded Benyo, President, Email Practice at Epsilon. “CMOs require solutions that can simplify the complex, are flexible and can deliver real-time personal conversations through machine learning with customers in the moments that matter most. We believe the current offering and roadmap we have in place for Agility Harmony, backed by our rich services expertise, not only positions us as a leader today but enables us to continue to deliver on our vision for email as a personalized, performance-driven channel that eliminates marketing spend waste and drives return on marketing investment for our clients.”
Epsilon received the top score in the current offering category, which assessed product and services offerings, focusing on key differentiators within campaign management, dynamic content, analysis and reporting, collaboration, integration, corporate governance, security and artificial intelligence capabilities.
In the report, Forrester cited Epsilon as one of just two vendors that proactively represent a philosophy and exercises their capabilities to use email marketing for market research, branding, or profile-building purposes.
Epsilon received the highest scores possible in the corporate vision and development roadmap criteria within the strategy category, which evaluated the experience each management team has had working together, how articulate and plausible vendor visions were against demonstrated and planned capabilities, as well as employee and customer retention.
“The Forrester Wave™: Email Marketing Service Providers, Q2 2018”.
Forrester Research’s evaluation included a review of the eight most significant email marketing service providers across 26 criteria focused on email marketing fundamentals as well as capabilities that would help marketers advance their email marketing applications.