Our platform activated PLT’s in-house data, creating highly personalised campaigns that target individual customers with the right content at key points along their buying journey.
We provided a fully validatable and transparent view of incremental ad spend. This approach reveals the exact return on investment and it is backed-up by rigorous test-and-control checks.
Our solution operates higher up in the PLT sales funnel, identifying key customers and using personalised, one-to-one conversations to stimulate real incremental growth.
A winning formula of data, predictive analytics and machine learning baked into our PeopleCloud solution, enabled us to help PLT acquire new customers profitably.