Epsilon integrates seamlessly into our CRM platform, so when it reports 50 new sales, lexoffice immediately sees them in its system. It’s amazing and so reliable that it’s become our number one channel.”— Kerstin Wöldering Director Marketing & Consulting at pmc active (the marketing agency of lexoffice)
1. Focus solely on new customer acquisition. Epsilon’s client does not deal with customer retention, so did not want to spend budget in this area.
2. Evolve lexoffice’s marketing strategy beyond increasingly ineffective social media-based campaigns.
3. Find an alternative to Facebook, lexoffice’s main sales channel, which was significantly undermined by the iOS 14 update.
4. Find a powerful new way to identify and reach out to high-value prospects within a total-addressable market of circa 300,000 companies across Germany.
Our approach enabled lexoffice to identify their most profitable prospects and invest their acquisition budgets as effectively as possible on those people. We were also able to ensure that lexoffice could suppress any historical bias in its first-party data, enabling it to focus purely on new customers. Our solution also:
