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Data-driven relevance boosts customer acquisition for Great Little Trading Company

Epsilon transformed GLTC’s digital marketing strategy, introducing a high level of data-driven relevance to drive customer acquisition and sales.

£708K

incremental revenue driven

2.5K

new-to-file customers

£103

average order value (AOV)

Background

Award-winning online childrens’ homeware retailer, Great Little Trading Company (GLTC), discovered its digital display partner was targeting existing customers, rather than targeting and attempting to convert new prospects.

Challenges

  • Find alternative solutions to grow their customer base.

  • Target the right people at the right time with the right message.

  • Achieve the incremental sales growth GLTC was looking for.

Solution

  • Uploading GLTC’s transaction file, so it could identify individual customers.

  • Using that data to build acquisition and retention strategies by creating individual communication stories through automated marketing.

  • Being more strategic about the customers GLTC were acquiring and re-acquiring, to drive legitimate business objectives – such as profit – rather than marketing proxies, such as clicks.
 
"Epsilon is going to be one of our key customer recruitment channels. If we didn’t have Epsilon we would be worried. Epsilon is very flexible and allows us to strategically focus on an area that creates a higher return on ad spend.”
— Lisa Neatham, Head of eCommerce at Great Little Trading Company

How can you break through?

We get it. Each industry and each company encounters their own unique set of challenges. But what if we repositioned those challenges as opportunities? See just how far we can go.

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