Unifying Brand & Performance Through 1:1 Personalisation and Measurement

Leveraging first-party data for activation can be a difficult internal sell because there is a lot of fear associated with it, especially from a legal standpoint. Epsilon helped us navigate a complex compliance process, making sure our customer’s data was protected and within data privacy regulations. The speed to value once integrated was tenfold. The relevancy of our ads increased with immediate uptick across all performance metrics. Leveraging our data with Epsilon’s ID in CTV and OLV was game-changing! FatFace have always been historically great at creating engaging, beautiful video content. But the lack of more granular targeting and measurement in Linear TV, combined with high cost always held us back, meaning it never got the eyeballs it deserved. Previously, the most we would get from any type of brand or OLV campaign was a soft matrix of metrics such as reach, impressions, CPM, VCRs etc. But now for first time, we’ve been able to understand the impact of talking to the same audience from awareness all the way to conversion. Being able to understand from the first time we started talking to someone, how long it took them to make a first, second or third purchase, and being able to determine what our true ‘new to file’ is against our investment has really been instrumental in unlocking more marketing spend. We’ve actually been able to prove that CTV and video campaigns are valuable and that brand campaigns are in fact driving new customers and fueling lower funnel activity.