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Targeting the right person, with the best message at the optimal time

Dune London says that Epsilon has achieved a significant return on digital ad spend, despite a challenging trading environment.

44

months since programme launch

£4.4M

worth of incremental value driven

146K

new-to-file customers influenced

Background

With a global estate covering ten countries, Dune London was searching for a scalable, digitally-driven solution to incremental sales.

Challenges

  • Recruiting new customers and increasing market share.

  • Achieve data-driven incrementality through test and control.

  • Creating a representative, real-life trial which could be scaled up if successful.

Solution

  • Identify and recruit new customers.

  • Leverage historical shopping data to drive customer lifecycle messaging and increase repurchase rates.

  • Use Epsilon’s unique test-and-control solution to validate marketing spend.

  • Deploy in a scalable form with the ability ramp up when proof of concept was established.
 
"I’ve checked the Epsilon numbers so many times now, so I know they are accurate. To be able to achieve incremental returns of five, six or seven to one from a channel that’s very soft, isn’t bad!"
— Mark Blenkinsop, Head of Performance Marketing at Dune London

How can you break through?

We get it. Each industry and each company encounters their own unique set of challenges. But what if we repositioned those challenges as opportunities? See just how far we can go.

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