London, UK – 24 April, 2024 Global advertising and marketing technology company Epsilon and Loylogic, a global leader in loyalty and rewards engagement, announced today a partnership that unites the power of Epsilon’s industry-leading loyalty offering, Epsilon Loyalty, and Loylogic’s loyalty solution and payment platform, PointsPay.
“Epsilon and Loylogic are uniquely positioned to help marketers turn loyalty programs into data-driven partnership marketing machines,” said Elliott Clayton, managing director of international sales at Epsilon. “Together, we can further ensure that customers’ rewards are uniquely tailored and personalised to their preferences. In travel, for example, members can swiftly accumulate points towards their desired rewards in frequent flier programs or frequent guest programs, whether it's their next dream getaway or another coveted item.”
The partnership provides:
- seamless accrual and redemption of existing rewards programs across leading brands;
- an opportunity for marketers to build stronger relationships with loyalty members over time as they tap into the broader portfolio of brands and loyalty programs through Epsilon and Loylogic; and
- integration with additional Epsilon technologies and solutions for a richer, more unified experience.
Epsilon Loyalty offers brands a superior level of performance and scale for precise first-party data collection, facilitating a personalised journey for each customer and thereby enhancing value for both parties involved. Using a Value-Led Loyalty™ methodology, Epsilon Loyalty helps brands in predicting the needs of their loyalty members. It enables real-time customization of offers across various channels, provides a measurable outcome, and consistently improves strategies to foster loyal relationships and achieve business objectives.
“Loyalty programs must meet travelers and shoppers where they are — at the retailer's doorstep — and make it effortless for them to leverage the benefits of the program,” continued Clayton. “By leveraging real-time data insights, loyalty programs can align with users' preferences, motivating and rewarding them with personalised offers and rewards in their preferred currency or spending, thus creating a seamless, user-centric experience.”
About Epsilon
Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. We connect advertisers with consumers to drive performance while respecting and protecting consumer privacy and client data. Epsilon accelerates clients’ ability to harness the power of their first-party data to enhance, activate and measure campaigns with confidence. We believe in an open, privacy-first advertising ecosystem. Over decades, we’ve built the industry’s most comprehensive identity graph to give brands, agencies and publishers the ability to reach real consumers across all channels and the open web. For more information, visit www.epsilon.com.