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The cookie crumbles: People-based profiles vs. cookie-based solutionsEstimated reading time: 1 minutes

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The cookie crumbles: People-based profiles vs. cookie-based solutions

By: Epsilon Marketing | January 25, 2024

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How would you feel if your diet consisted of only cookies? Sick to your stomach.

Well, that's how people feel when you only use cookie data to build your ads.

Many digital marketing solutions are based on perishable cookie data that crumbles quickly. But if you use extensive person-level profiles instead, you'll keep your messaging fresh and extend your shelf life by years.

Check out this infographic to see the difference while following Jane along her customer journey.