Personalised marketing has been talked about for a long time. Yet for many businesses, it still hasn't fully materialised.
Watch this video to understand how to implement true one-to-one personalisation at scale, today.
Speaking at Internet Retailing Expo, Conversant's VP of media UK, Elliott Clayton discusses what true personalisation actually means, and how brands can benefit from true one-to-one personalisation at scale.
Further reading
Get further insight from the Econsultancy report that Elliott refers to in the video. Download the report for free.