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Watch this on-demand talk to understand how talking to consumers individually - yet at tremendous scale - over time influences their purchase behaviour, driving proven incremental return for retail brands.
Filmed live at IMRG's Data Summit in London, Elliott Clayton - Conversant's SVP of Media - further discusses how retailers can activate their data without drowning in it, revealing one of the highest spending demographics that many marketers ignore.
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Read how fashion retailer Cox & Cox attracted over 20,000 new customers, generating more than £2M in incremental revenue by personalising their display advertising with nearly 13,000 unique creatives.
