Destination: High ROAS

Measuring the complete economic impact of digital ad spend

$24.4M

revenue generated

$133:1

total ROAS

$21:1

ROAS for lodging (2x typical returns)

Putting out the welcome mat

Visit Savannah, a destination marketing organization, had their doors open, ready to welcome new tourists and boost their economic impact. To do so, they had to attract and acquire new visitors, then measure their spend in town.

Extending Southern hospitality

To reach the right people, Epsilon focused on individuals that fall into categories like Luxury Travelers, Outdoor Enthusiasts and Health and Wellness Enthusiasts, from selected feeder markets across mobile and desktop. This helped us deliver relevant cross-channel messages and measure their net economic impact. The result: a strong ROAS.

Epsilon Digital

We delivered a full view of how many visitors digital marketing influences, the top feeder markets, and how much they spend across key categories like restaurants, shops, gas stations and more.

Tell me more

“[The lodging ROAS] is one of the best results we’ve ever had, and it’s phenomenal that we can see all of the other data."

Zeek Coleman, Interactive Marketing Manager, Visit Savannah

Solutions

How can you break through?

We get it. Each industry and each company encounters their own unique set of challenges. But what if we repositioned those challenges as opportunities? See just how far we can go.