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Sally Beauty's loyalty makeover

Customers are always evolving, trying on new trends and finding new ways to express themselves. Sally Beauty was challenged to evolve with their customers and make their marketing as unique as each person's sense of style. They turned to their loyalty program to make it happen.

Watch the video to hear Gabriel Trujillo, VP of marketing at Sally Beauty, explore how Epsilon helped enhance and evolve their loyalty program to match their customers.

“My team and I trust Epsilon as a key partner for years now. It’s not just managing the platform, it’s also a sounding board, a brainstorming partner and a strategic partner on what comes next.”
Gabriel Trujillo, VP of marketing at Sally Beauty
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