Deliver media to your exact audience on the platform of your choice.

Epsilon helps you find more in-market customers and prospects from your first-party data —but when you send your audiences to a different DSP, you could be wasting 63% of your media spend on people who aren't interested and not in your intended audience. With Epsilon TrueTarget, 100% of your media budget will be spent delivering ads to your exact audience on the DSP of your choice using a single source of identity that never relies on cookies or devices IDs.

Multiple platforms often means multiple chances to lose your exact audience.

When you send your audience to another DSP, only 37% of impressions are delivered to your audience. Translations between identity solutions and the desire to fill your budget means the DSP "fills" your audience with people not in your intended audience. That means most of your ad budget is wasted on people who aren't your true target and aren't going to convert.

Only TrueTarget delivers to your exact audience whenever you're activating: today and tomorrow.

We're uniquely equipped to help you create best-in-class, people-based audiences and deliver media to them wherever you want. TrueTarget is an easy-to-use, identity and audience-based private marketplace (PMP) that brings the power of the CORE ID to your DSP through CORE Private Exchange.

Media that's rooted in a single identity

CORE ID maintains the fidelity of your audiences throughout the entire media buying process, from data onboarding to activation on the DSP of your choice to delivery measurement.

Control over your media buy

Control everything about your media buy on your preferred DSP, including spend, campaign management and media optimization—driving improved performance.

Ownership and protection over your data

Your data is never at risk, and it never needs to move from its secure Epsilon ecosystem.

Measurement at the individual level

Measure 100% of your impressions to the person level through CORE ID, for a complete view of performance.

See the TrueTarget difference.

Now you can maximize revenue and conversions with little change to the way you're currently operating.

100

of impressions delivered to your intended audience

3

more revenue from media

Case Study

In a head-to-head test, Epsilon TrueTarget shines

A large telecommunications company and their agency wanted to find a more accurate and efficient way to reach their audience on their demand-side platform (DSP). After testing TrueTarget against a traditional audience activation, only TrueTarget could deliver 100% of impressions to their intended audience, while the traditional audience activation only accurately delivered 31%.

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