Know more about your customers than ever before.

Your first-party data gives you a small glimpse into your customers—but is it enough?

Powered by industry-leading identity, Epsilon Customer unifies your data and strengthens it with insights into customer behavior outside your brand, accelerating time to value. In fact, it's the only customer data platform that doesn’t rely singularly on first-party data or require third-party cookies to stay connected to your customers.

It starts with bringing your data together and filling in the gaps.

Your data may have hundreds (or thousands) of sources—making truly connected customer experiences almost impossible. Epsilon’s CDP (customer data platform) brings it into one place and enhances it with our pre-loaded, in-depth proprietary data—so you’ll know more about your customers than you ever thought possible.

Reach customers anywhere with the only CDP that has built-in activation.

Epsilon's industry-leading identity connects the actions that each person takes, online and offline, giving you reach across your paid and owned channels. Audiences created in our CDP solution can be activated immediately, resulting in 3x more reach than other providers.

Understand each customer

We match each customer to our exclusive, real-time data across purchases, behaviors, lifestyle and demographics, so you'll get a full understanding of each of them.

Create AI-driven audiences

Analyze, segment, create audiences and orchestrate customer journeys across owned and paid channels with our customer data platform's real-time insights driven by AI and the best reach rates in the industry.

Message at the individual level

Anticipate what your customers want and be there when they need you, creating memorable experiences that drive growth and loyalty.

Measure across owned and paid marketing events

Follow your marketing all the way through to the actual, incremental revenue it generates at the person level.

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This is not an empty container, but rather a data rich platform that brought us speed to market faster than any other player in the space.Tory Marpe, VP of Loyalty, The Container Store

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Personalize each customer's website experience

See what happens when a hotel brand personalizes their site—even for people who have never visited before. Learn how you could drive 15% more conversions if you apply this to your brand.

Resources

What is a customer data platform?

These resources will help you understand what is a CDP and how it will have an impact on your business.

Clean room and CDP: What's the difference and why might you need both?

What is a CDP, and how does it differ from a clean room? See how these two technologies that are more powerful together.

Learn more

New CDP Institute whitepaper highlights the importance of identity

Learn why identity is an essential capability for your CDP solution in this whitepaper from the CDP Institute.

Learn more

Connect to your customers in all their favorite channels from one platform.

All-in-one CDP marketing technology

With Epsilon’s name-based and privacy-compliant pseudonymous data, you’ll understand, analyze and activate customer data across all channels from one CDP platform.

Return on your marketing investment within 30 days

Epsilon Customer comes pre-loaded with all the data you’ll need to get a full picture of each of your customers, so your customer data support platform can be up and running in 30 days. And you’ll be able to verify it by measuring results and optimizing to conversions at the person level.

Privacy by design, so you’ll know you’re secure

For 50+ years, Epsilon has led the industry in privacy and data stewardship. Role-based permissions and access controls allow you to safely access person-level data—not cohort-level data.

Features that every team needs to succeed.

Epsilon’s customer data platform meets every team’s highest priorities.

Marketing

Reach high-value customer audiences via personalized, relevant and consistent experiences across both online and offline channels.

Centralize control and be confident that first-party data is being managed properly and in a privacy-safe way.

Products

Move from data to insights to action faster

Clean Room

Get a privacy-safe clean room to share and analyze data—then rethink your strategy.

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Epsilon Digital

Identify and message in-market customers at the moments they're likely to act.