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Customer experience is the bedrock of brand affinity. After all, Epsilon research found that about half of consumers choose to engage with marketing messages when they are “familiar with and like the brand.” The trouble is that CX is often an area where brands drop the ball. Why can’t they get it right? They lack the right data and technology to deliver the kinds of personalized experiences their customers crave.
Hear Epsilon SVP Dana Moroze and guest speaker Rusty Warner, VP, Principal Analyst, at Forrester, discuss how the right technology, powered by strong identity and data, can help marketers create seamless, 1:1 personalized experiences that create life-long brand fans.
You’ll learn:
