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John Wanamaker is credited with popularizing the quote, “Half the money I spend on advertising is wasted; the trouble is I don't know which half."
This is true today for many marketers; accurate measurement and attribution is an ongoing issue that becomes even more complicated with today's digital marketing environment.
We partnered with The CMO Club to discuss measurement and attribution with CMOs, discussing what challenges they're facing today and offering solutions to take a performance-based approach to measurement.
