As people are exposed to more and more advertisements on a daily basis, differentiated ad creative has never been more essential. Sure, crafting the right message is a key part of connecting with customers—but your ads need to resonate visually with them, too. This is where creative advertising technologies really shine. With the right partner, brands can streamline their creative workflows, better optimize ad creative and maintain strong relationships with their best customers.
In the report, Forrester provides an overview of 29 vendors to help marketers better understand the creative technology landscape. Epsilon is proud to be listed among the notable vendors in the Large Vendor category.
Read the full piece to get the lay of the creative advertising technology land.