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Power of me: More than a [FirstName]

See the findings

Our research found that personalization is profitable. And it's what consumers expect.

To help your brand win at personalization, we asked real consumers about the personalized experiences they expect. We learned that 90% of them find personalization appealing, but they differ in how they view privacy and what types of personalized experiences they prefer.

Visit the microsite to see the findings.

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