Don't blame the goldfish.
Attention in today's digital world is finite. It has been said that the average human attention span is 8 seconds—less than that of a goldfish. Our clients, customers, prospects and leads tell us they have no time. No time to read our emails, download our e-books, listen to our podcasts, dive-in to our blog posts, or watch our videos.
However, these very same customers can binge watch two seasons on Netflix in one weekend! Where's the disconnect?
Maybe, in our quest to make our content consumable we’ve eliminated every element that makes our content interesting? Maybe, our content is not interesting enough. Don't blame the goldfish.
The most successful content creators in the world apply two infinitely powerful psychological phenomena to catch, keep and capture, their audience's attention.
In this exhilarating 45-minute keynote presentation, former television producer and bestselling author Andrew Davis will show you how to keep your audience curious. He’ll show you the five things that brilliant businesses do to transform their content from boring to brilliant. More importantly, you'll learn the simple secret to creating infinitely engaging content. What's the secret?
