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Next in Media: How retail media took over the ad business seemingly overnightEstimated reading time: 1 minutes

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Next in Media: How retail media took over the ad business seemingly overnight

By: Epsilon Marketing | March 29, 2024

In this episode of Next in Media, host Mike Shields and Epsilon's Dave Peterson, general manager, global head of retail media, discuss all things retail media.

Topics covered include:

The golden opportunity for retail media strategies to expand beyond owned properties onto the open web to reach shoppers wherever they are
Pitfalls associated with tech fragmentation in retail media, including negatively impacted shopper experiences
How person-first identity leads to better retailer outcomes, better advertiser outcomes and, ultimately, better shopper outcomes